Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.
You need to have your Facebook Pixel installed and tracking your site traffic and website events.
Instagram is one of the fastest-growing social platforms and can be a great way to generate traffic.
Instagram growth according to Statista
Instagram growth (Image source: Stargage.com)
But to get the most from it, you need to consider a few factors:
Your name & username – these are the only factors that Instagram looks at in search queries.
Your bio description & profile photo – these should be appealing to your audience.
Your website URL link in the bio – this is the only place on Instagram where you can link to your site.
Profile visibility – you want to make sure your profile is set to Public, not Private.
63. Drive Traffic with These Instagram Marketing Tips
It sounds obvious, but uploading good images and videos that are relevant to your audience is the key to success on Instagram.
Think about it: if your audience is B2B, is this content useful?
A popular Instagram meme page
A popular Instagram meme page
Probably not.
Alongside posting relevant content and increasing free web traffic your following on a steady and consistent basis, here are some Instagram marketing tips:
Follow accounts related to your niche.
Find and use relevant hashtags.
If you can, try and get shout outs from others.
Regularly share your posts.
Post exclusive Instagram-only content.
Be active and engage with your followers.
64. Use Instagram Ads
Like Facebook ads, Instagram ads can be a great way of getting in front of your target audience.
An example of an Instagram ad
An example of an Instagram ad
Instagram ads can be set up through Facebook’s advertising platform You can run different types of ads including Photo, Video, Carousel, Slideshow, and Stories Ads.
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